By Ric Federau, Contributing Writer
What we notice when we go to every race track regardless of the style of racing are those huge corner boards, banners and flags that add so much color to every venue.You as a reader and fan of racing can take a moment to reflect back on any of the race venues you’ve attended and you’ll mentally see the images of corner boards, banners and flags. They serve a huge purpose for everyone whether you realize it or not. I’m talk’n sponsorship support for race participants, sponsorship awareness from the fans and a valid means for sponsors to have their respective corporate names being placed in front of the eyes of high volumes of potential clients. These various media of promotion can provide a ton of information that sponsors want people to see and know about. It’s a life-line of sorts for enhancing corporate and local business recognition. Seriously, I ask you ….. Can you see in your mind what I’m speaking of? I personally can’t “Un-see” them and that’s the whole basis behind the path to market and promote products from companies who KNOW their name and additional information will be viewed for all to see. It’s why sponsorship partners support the various sports they do.
I’m going to take y’all on a couple laps around the track so you have a visual of what I’m talking about that comes from your own experiences as a fan and sponsor. I hope to express the overall value for sponsors and fans alike and why sponsors feel investing in promotion through supporting sporting events is a checker flag for everyone. It’s more than enhancing the aesthetics of race venues. It drives sales, production and yes even enhances employment. Why do sponsors want to invest in sponsoring such events? Oh, man….. There are a number of reasons, many of which I’ll share within this article. I’m speaking of the facts behind the decision to sponsor and promote as a good, solid, investment with measurable return showing results that speak for themselves. Sponsors utilize the venues as a platform to reach potential customers for obvious reasons. Let’s take a closer look and the logic behind their respective decisions to sponsor racing events across the country and beyond.
First and foremost sponsors recognize the advantages of corporate sponsorships when putting their name in front of captured audiences increasing brand visibility and awareness. Sponsors of racing realize their exposure at these venues can be more impactful than traditional advertising generating the potential for more sales.
Sponsoring races enhance sponsors’ reputation and provides a means for building community support which is so important.
It’s informational and provides product information to a wide audience base. Sponsorships build corporate commitments towards social responsibility.
Sponsorship also has potential to connect with others outside the targeted audience through word of mouth and logo recognition. It also portrays a positive image through potential customer loyalty.
It’s a means for corporations to develop relations with other corporate sponsorship partners.
Sponsors will find that sponsoring racing events there are various levels of sponsorship participation. This allows businesses to be able to select a level of sponsorship participation that fits their marketing budgets.
The sponsorship benefits go way beyond the facts I’ve mentioned in this article. With “on site” venue platforms and the current world of social media we live in, sponsors can benefit from fans viewing their information first hand and…. there is a lot of “LIVE STREAMING” which will be viewed with the potential to reach millions. Results from social media sponsorships are amazing. It’s having the ability to reach potential customers worldwide resulting in major viewership with high impact benefits and results.
Sponsorship involvement is detrimental to racing at all venues. Historically, it’s a means that businesses have believed in and supported racing and fan participation for decades on end.
More and more business and corporate sponsorships have become a wise investment enjoying high volumes of visibility and product recognition.
Sponsorship recognition at race venues is certainly important and with social media presence in today’s society it allows for fast pace promotional media to provide information in seconds and viewed by millions.
Let’s hope sponsors continue to realize the values and benefits from sponsoring at venues throughout the racing industry. The returns are measurable and beneficial to all with venues promoting your sponsorships on their own social media platforms.
I know first hand as we at the International 500 snowmobile race have developed a sponsorship package level program that will fit every sponsor’s budget needs with the ability to reach potential customers numbered in the millions. Having exposure at all venues on site along with social media sponsorship potential, it’s a win, win.
Break out the checker flag……..
Quoting the legendary “Walter Cronkite”…… “ And…. that’s the way it is. ”
To become an I-500 sponsor, visit our sponsorship link at: www.i-500.com.
Till next time…….
“ It’s all left turns from here”… •
