Michigan’s Winter Charity Series Returns to U.P. in 2026
By The Iley Knight Initiative
In the heart of Michigan’s Upper Peninsula, where snow blankets the pines and trails stretch for miles, a unique winter tradition is gaining momentum — and changing lives. From February 19–21, 2026, the small town of Hulbert will host a trio of events that blend adrenaline, artistry, and heartfelt purpose: the Tiki 600 Mile Challenge, the Sno Shu Inn Snow Sculpting Festival, and the beloved Tiki Charity Poker Run.
At the center of it all is The Iley Knight Initiative, Inc., a nonprofit born from personal experience and driven by a mission to support families facing lifelong pediatric health challenges. In 2025, the
organization raised over $20,000. This year, they’re aiming even higher: a $30,000 goal to help families stay afloat during medical crises.
The Ride That Rallies Hope
The Tiki 600 Mile Challenge is not your average snowmobile ride. Held over three days, February 18–20, this invitation-only event sends riders across more than 600 miles of Michigan’s eastern Upper Peninsula. Each participant raises pledges to join, and their progress is tracked online — turning every mile into a message of support. The ride is managed by a seasoned, all-volunteer crew, with 100% of proceeds going directly to families in need.
“It’s not just about the ride,” says Matt Romack a Challenge rider from 2025. “It’s about showing up for families who are in the fight of their lives.” The rides slogan: Ride Hard. Give Back. Be Legendary.
Sculpting Joy from Snow
New for 2026, the Sno Shu Inn Snow Sculpture brings a touch of magic to Hulbert. On February 20–21, champion snow sculptors will transform towering piles of snow into breathtaking creations —including a one-of-a-kind sculpture designed to drive your sled on and take unique photos. Visitors can enjoy live demonstrations that reveal the artistry and technique behind each frozen masterpiece, offering a rare behind-the-scenes look at this incredible craft.
The Sno Shu Inn, a cozy hub for snowmobilers and outdoor enthusiasts, serves as the festival’s home base. With rustic cabins, wood stoves, and trails just steps away, it’s the perfect setting for a celebration of winter and community.
Poker, Prizes & Purpose
On Saturday, February 21, the Tiki Charity Poker Run invites riders of all kinds to join the fun. Starting at the American Legion in Hulbert, the route winds through Brimley, Strongs, Trout Lake, and Rudyard.
Registration is just $25 per hand, and participants can check in online from anywhere. The evening wraps up back at the Legion with prize announcements, door giveaways, and a 50/50 raffle — all in the name of helping families.
Why It Matters
The Iley Knight Initiative is named after 14-year-old Iley Knight, who was born with congenital heart disease (CHD) and continues to face serious health challenges. Her story is the heartbeat of the organization.
“We know what it’s like to live in hospitals, to miss work, to feel overwhelmed,” says Marianne Knight, the COO of the organization. “We’re here to make sure families don’t have to face that alone.”
Unlike many charities that funnel donations into research or corporate grants, Tiki focuses on direct aid — helping parents afford time off, travel, and the simple dignity of being present for their child.
How to Get Involved
Whether you’re a rider, a sponsor, or a snow-lover looking for a weekend getaway, there’s a way to join the cause. Businesses and individuals can sponsor riders with flat donations or per-mile pledges.
Sponsorships are available for all three events, and Tiki swag will be available for purchase.
Momentum in Motion
Across all social media platforms, our content has generated 115,000+ views, reaching over 21,000 unique supporters with heartfelt stories, stunning visuals, and powerful calls to action. Meanwhile, 8,000+ live rider tracking engagements show just how deeply our community is invested — cheering every mile, every moment, in real time.
This isn’t just visibility. It’s connection. It’s movement. It’s proof that when purpose meets passion, people show up.
To learn more, donate, or get involved and festival details, visit www.IleyKnight.com. For lodging check out www.SnoShuInn.com. •
